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Oct 13, 2009 . I've been thinking a lot about what to share with you in this article on marketing. The truth is that I could have filled the entire magazine with the .

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Marketing to distressed homeowners can be challenging. Many homeowners that are falling behind on their mortgage payments are on a emotional roller .

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    Nov 29, 2011 . Experts agree that 2012 will continue to be a buyer's market – a buyer with cash, that is. . believes that “mortgage availability remains a real concern since the . Yet the ever-emotional market volatility of late may swing the .

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Clothes, makeup and weight-loss products are marketed to women on the basis . The deeper thread goes like this, “And if I miss my mortgage payments I may have . is the emotional journey they take that prevents them from buying a home .

Meeting the Requirements

As far as your lender is concerned, here are the typical requirements you usually must meet to eliminate your escrow account:

  • Your mortgage is at least one year old, and you have made on-time payments consistently for the entire year
  • LTV (loan-to-value ratio) has to be under 75%
  • Loan has to be a conventional loan (VA and FHA loans typically cannot shed their escrow accounts; it is part of the condition of a government-backed loan)
  • No taxes or insurance payments can be due in the next 30 days

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Realtor Marketing - The Art of Selling: Touch Your Client Where it ...
Apr 4, 2012 . Remember that realtor marketing involves also an emotional . dry and stone- faced study of numbers, charts, mortgages and real estate values.

Stigma Surrounds Homeownership. Emotional Currency Undervalued
Sep 15, 2010 . The Collingwood Group has partnered with Mortgage News Daily to bring . don't carry the same emotional currency as a robust labor market.

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Apr 19, 2012 . Mortgage Technology Magazine Archive . tend to be more innovative because they have a bigger emotional stake in the firm's success.

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Every purchase, every day, everywhere is made based on emotions. They're at the heart of . Mortgage Forums for Brokers and Loan Officers. Help. Remember .


Comments to How to Break Free from Your mortgage emotional marketing

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